Privacy Policy

Last updated: October 2025

1. Introduction

Welcome to Scale Advertising (“we,” “our,” “us”).
We value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, share, and protect your information when you visit our website https://www.scaleadvertising.com (“Site”) or engage with our services.

By accessing or using our Site, you agree to the terms outlined below.

2. Information We Collect

a. Information You Provide

We collect personal information you voluntarily share with us, such as:

• Contact Information: Name, email, phone number, and company name.
• Service Inquiries: Business details, goals, ad account information, or project notes.
• Billing Details: Payment or transaction information (processed securely through third-party payment processors).

b. Information Collected Automatically

When you visit our Site, we may automatically collect:

• Device Information: IP address, browser type, operating system, device type.
• Usage Information: Pages visited, time on page, referral URLs, click behavior.
• Cookies & Tracking Technologies: We use cookies, tags, and pixels (including Google Ads, Meta Ads, and analytics tools) to improve performance, measure campaign effectiveness, and personalize your experience.

3. How We Use Your Information

We use the information collected to:

• Respond to inquiries and deliver requested services.
• Optimize ad campaigns, landing pages, and reporting accuracy.
• Improve website functionality and user experience.
• Send marketing communications (only if you opt in).
• Fulfill contractual or legal obligations.

We may aggregate or anonymize data for analytical or statistical purposes.

4. Cookies & Tracking Technologies

We use cookies, pixels, and tracking technologies to:

• Measure ad performance across Google, Meta, and other platforms.
• Improve remarketing and conversion tracking.
• Analyze website engagement through Google Analytics and similar tools.

You can control or disable cookies in your browser settings. For more information, visit:

• Google Ads Settings
• Facebook Ad Preferences
• Network Advertising Initiative Opt-Out

5. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA) or the United Kingdom (UK), our legal basis for collecting and processing your personal information depends on the type of data and purpose:

• Consent: When you opt in to communications or cookies.
• Contractual necessity: When we provide requested services or quotes.
• Legitimate interest: For analytics, remarketing, and improving business operations.
• Legal obligation: When required by law.

6. Your Privacy Rights

a. General Rights

You may have the right to:

• Access or request deletion of your personal information.
• Correct inaccuracies or update your data.
• Withdraw consent for marketing communications.
• Object to processing based on legitimate interests.

To exercise these rights, contact us at mike@scaleadvertising.com.

b. CCPA (California Consumer Privacy Act)

If you are a California resident, you have the right to:

• Know what personal data we collect and how it’s used.
• Request deletion of your personal information.
• Opt out of the “sale” or “sharing” of your information (we do not sell personal data).
• Non-discrimination for exercising your privacy rights.

You can submit a request by emailing us at mike@scaleadvertising.com.

7. Data Retention

We keep personal data only as long as needed to fulfill the purposes outlined here, comply with legal obligations, or resolve disputes. Marketing data is retained until you opt out or request deletion.

8. Data Sharing & Disclosure

We do not sell or rent personal information.
We may share data only with:

• Service providers assisting with hosting, analytics, email delivery, and advertising (under confidentiality agreements).
• Legal or regulatory authorities when required to comply with law or enforce our rights.
• Business transfers, in the event of a merger, acquisition, or restructuring.

All third-party partners comply with applicable data protection laws.

9. Data Security

We employ appropriate technical and organizational measures to safeguard your information, including encryption, secure servers, and limited access protocols. However, no system is entirely secure, and we cannot guarantee absolute protection.

10. International Data Transfers

If you are outside the United States, your data may be transferred and processed in the U.S. where privacy laws may differ. We ensure appropriate safeguards (such as standard contractual clauses) are in place to protect your data.

11. Children’s Privacy

Our services are intended for adults and businesses. We do not knowingly collect personal data from individuals under 18. If we discover such data, we will delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last Updated” date. Continued use of our Site indicates your acceptance of the updated terms.

13. Contact Us

If you have any questions or privacy requests, please contact:

Scale Advertising
📧 mike@scaleadvertising.com
🌐 https://www.scaleadvertising.com